Healthy alternative to meal-replacement shakes needed a credible, trustworthy site designed for medical professionals.
Beautiful Brand Delivered
Kate Farms needed a professional, organized and easy-to-use website to inform medical professionals of their products' technical details. The site also needed to be credible to persuade dietitians of the unique benefits of their special product. The site was designed for tablet size as highest priority as it is their key tool for reference and lead collection at medical conferences.
A primary use of the site is on an iPad at conferences, so this site was designed with tablet-sized display as first priority. We designed with many devices in hand, making sure everything was extremely easy to use and easy to read. This all translates to great user engagement and conversion on all device types.