When the creator of Google's Ad Engine hireS You to help their business grow revenue from new sources, you know it is a good sign.
HIGH-VOLUME PERFORMANCE ADVERTISING
One of the biggest challenges in advertising is to successfully execute ad arbitrage. We tested, discovered and scaled new paid channels to bring millions of people to Graphiq's family of sites, where they instantly generated profit. Leveraging new advertising technology and complex ad platform, this initiative became core to the marketing and growth of the company.
DESIGN Testing & Statistical Analysis
User engagement is a big revenue driver for Graphiq. We designed and implemented a design testing infrastructure and tested several concepts to show revenue growth. We tested exit intent modules, cross-story recommendations, user subscriptions, ad placements and many more. Once these tests were implemented, we randomly split users into control and test groups then analyzed the revenue impact of the design tweaks. We uncovered several direct revenue increasing opportunities which by nature are completely scalable to all users and act as a revenue multiplier.